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G.5 Create a Strong and Authentic Brand for Your Business

Create a Strong and Authentic Brand for your Business This workshop is about identifying the main characteristics of your business to build a brand that is clear to both you and the customers. Explore your company brand and how you can use it to connect better with your customers. Target audience: This workshop is for startup and growth companies in all life stages and within all industries.

Course Instructor Instructor

FREE

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Course Overview

Create a Strong and Authentic Brand for your Business


This workshop is about identifying the main characteristics of your business to build a brand that is clear to both you and the customers.


Explore your company brand and how you can use it to connect better with your customers.


Target audience: This workshop is for startup and growth companies in all life stages and within all industries.


The purpose of this workshop is to:

1. Identify the different elements of your company that you can use to build up your brand

2. Explore and enhance aspects of the company that can give create authenticity around the brand

3. Review your needs for protecting your product and company names or your visual identity

4. Make an action plan to improve your branding


When the workshop is over you will walk away with:

1. A toolstack to work with your branding

2. A 30-60-90 Days Action Plan for your next steps

3. Ideas and feedback from other entrepreneurs



Schedule of Classes

Course Curriculum

1 Subject

G.5 Create a Strong and Authentic Brand for Your Business

26 Learning Materials

Welcome!

Welcome to Creating an Authentic Brand

Video
3:1

Working with GrowthWheel Tools

Video
1:27

Branding Opportunities

Branding Opportunities Framework Introduction

Video
1:43

Branding Opportunities Framework

Video
1:30

Branding Opportunities Framework Examples

Video
3:16

Branding_Opportunities_–_G5.1

PDF

Make Decisions About Your Brand

Brand Description Decision Sheet Introduction

Video
035

Brand Description Decision Sheet

Video
1:25

Brand Authenticity Decision Sheet Introduction

Video
2:18

Brand Authenticity Decision Sheet

Video
1:18

Brand Role Models Decision Sheet Introduction

Video
037

Brand Role Models Decision Sheet

Video
1:22

Trademark Protection Decision Sheet Introduction

Video
031

Trademark Protection Decision Sheet

Video
1:24

Labeling Decision Sheet Introduction

Video
036

Labeling Decision Sheet

Video
1:32

Brand_Authenticity_–_G5.02

PDF

Brand_Description_–_G5.01

PDF

Brand_Role_Models_–_G5.04

PDF

Labeling_–_G5.06

PDF

Trademark_Protection_–_G5.05

PDF

Taking Action on What you Learned

Create Your Action Plan

Video
1:33

30-60-90 Days Action Plan Online

Video
3:14

Wrap up and Thanks for Joining Us!

Video
2:47

30-60-90_Days_Plan

PDF

Other

Description+Content → Business Concept → Create a Strong and Authentic Brand for Your Business (G5)

PDF

Course Instructor

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Instructor

61 Courses   •   101 Students